Thinking of doing it yourself?
If you have a corporate or commercial project in Perth that requires some well-shot imagery you may be tempted to simply do-it-yourself, perhaps your boss doesn’t want to spend the money hiring a professional photographer or maybe you’ve got enough skill and equipment to get the job done yourself. If it’s simply a case of getting a quick headshot in an office then having a go yourself could be an option. There are however ways you can improve the chances of capturing great looking photographs even if you’re not a technical or creative genius.
Location, location, location
This is where you can make a big difference with your photography. When you have a choice of locations – particularly where you have some control of the amount and quality of light in a scene – it can really improve and enhance your shots. Try and avoid dimly lit places where all you have is fluorescent strip lighting. It can make your photography look dull and unflattering. Another thing to keep in mind is your backgrounds. Try and avoid backgrounds with too much detail such as patterns, lines, shapes or multiple colours or distracting wallpaper. If you’re shooting outside then Perth has some amazing urban and rural locations well suited to commercial photography you can take advantage of. Just make sure you check the weather forecast a few days ahead of time.
Use a semi automatic mode
Modern DSLRs can be a little daunting when you’re starting out and its always a good idea to experiment and take some test shots with your camera gear before you have to get out there and do it for real. Most good cameras will have semi automatic modes, which allow you to set either the aperture, or the shutter speed. The camera then works out the rest and you end up with the correct exposure – well, most of the time. Remember, the camera is simply a microprocessor with some glass on the front. It doesn’t make creative decisions, that’s the photographers job, so having a little knowledge about how to get the correct exposure in any given location will help you get better quality photos.
Learn how to identify good lighting
If you understand how natural and artificial light works and how it can be modified and you apply that knowledge in a photographic sense, then you’re going to see a big improvement in the quality of your pictures. Lighting is one of the most vital parts of good commercial photography, although mastering it can take some time.
Learn how to edit
Knowing how to take good photographs either on location or in a studio is an essential skill but knowing how to retouch, crop, colour correct, sharpen, mask, re-size and output to various formats is just as important for any serious photographer. You don’t necessarily have to be an expert in Photoshop or Lightroom although it will help you put some important finishing touches to your photos. There are plenty of free programs that will do some of the more simple tasks without breaking the bank.
If in doubt call a professional
If you feel you need the services of a friendly and professional commercial photography company based in Perth, WA then contact us at Imagepro today. We have over 30 years’ experience working for corporates and small businesses. Let us show you why we’re the image professionals.