Fashion photography and commercial photography in Perth really falls into two categories: either event photography for corporate fashion shows and new labels or product photography – which is what this post is all about. Both present their own challenges and require a unique set of skills and experience in this very specialist field. Make sure if you’re planning to shoot fashion or lifestyle you know what you need and how you’ll go about it.
What type of photographer is needed?
Some pro-photographers work in small teams for bigger corporate or commercial work and will enlist the help of hair and makeup artists as well as having a team of assistants taking care of camera equipment and lighting. However, not all photographers operate with a large crew; some are quite self contained and efficient and still produce great results, so no matter what kind of budget you have make sure you know what’s included before hiring anyone. A lot will depend on what you’re trying to achieve. As always, the success of a fashion or lifestyle photo-shoot is always about the planning and choices you make.
Working in a studio
If you’ve got your heart set on working in studio there are certainly plenty of advantages you’re considering commercial photography in Perth. Having a controlled environment where you can set up lighting in a multitude of ways is always a winner. So too is the fact that many studios will be available almost 24 hours a day 7 days a week which means you can be flexible with your schedule. If you need a clean look and want maximum control over lighting, style and mood then working in a studio is the way to go.
The other main advantage is you don’t have to worry about the weather or lugging lots of camera kit, lights, props and people out to locations.
White sandy beaches, rolling woodlands, arid red outback… If you think about it there are so many fantastic locations in Perth and throughout Western Australia for a fashion or lifestyle shoot you’re really spoilt for choice. If you pick the right location at the right time of year, location photography can yield fantastic results. The downside however is you’re going to have to get your crew and your talent to the location. The more people you involve means logistics and costs can end up being a challenge. You’re also at the mercy of the elements. Wind, rain, heavy cloud and dust can all be problematic so you really have to weigh up the pros and cons.
Pick good talent
Most of the time clients will have chosen one or more models for the photo shoot but often this will be done in collaboration with the photographer. Experienced models can be expensive but they’re worth every penny. Studio and location photo-shoots are hard work and requires talent used to working long hours and in all types of conditions. Being able to pose and work in front of a camera is a highly regarded skill… trust me, it’s not as easy as it looks! So choose wisely.
Choose the right photographer
If you’re looking to hire a company that specialises in commercial photography, HD video and aerial drones in Perth and throughout West Australia then contact imagepro today for a no obligation quotation and to see how we can help you with your next project.