High definition video
You may have noticed that over the last few years there’s a lot more video is being used as a marketing and advertising tool both online and on mobile devices. Many commercial photographers are now offering this service to corporate companies and small businesses and there are many good reasons why.
It’s often more difficult to articulate information in words alone without adding pictures to support it – think about marketing a product or a business for instance, with words alone, it can be challenging to communicate all the information and content . When you start adding audio, music and graphics it becomes a whole lot easier to see the bigger picture and to convey your message. HD video is making an impact all over the internet as it’s become more ubiquitous and cheaper to produce quality content, combine that with the use of mobile devices and it’s not hard to see why businesses are now turning to video for online marketing and publicity. When you need to get a message across quickly and succinctly HD video can tick a lot of boxes.
Resolution and standards
1080P or HD video as it’s known is now the norm as far as video resolutions are concerned. But, if you visit your local TV retailer you’ll see that 4K or UHD is the new buzz word. Personally, I think it will be a while before we see a big uptake in 4K video for corporate video production as the cost to shoot, edit and display this format is still relatively expensive when compared to HD. There are also many who think the differences between the two formats aren’t significantly noticeable and not worth investing in at this point in time. However, this said, its good news for local companies that want to get content online.
It can be a little daunting if you haven’t produced a video before and there are many things you need to consider before you start. Firstly, if you’re thinking about doing it yourself make sure you invest in some good quality equipment, particularly a good quality HD camera, some pro- audio equipment and some lights. You’re also going to need to edit the footage so a PC or a Mac loaded with some good editing software is essential. My advice for those beginning a video project is to keep it simple. Learn what your equipment is capable of producing and concentrate of capturing high-quality vision and sound. Planning is also a vital element in producing engaging content, so spend some time thinking about your project and the logistics involved, trust me, it will save you a lot of time and stress during the shooting phase and the end product will look much better.
HD production in Perth
If you need a skilled video production company based in Perth WA to help you with your next project call Imagepro. We specialise in planning and producing corporate video content for use online. We can help with company profiles, commercials, products, marketing and advertising as well as real estate and many other business sectors. Call the image professionals contact Imagepro today.