Online video production tips
If you’ve ever thought about making a video for your website, now is the time. Corporate and online video here in Perth have never been easier to produce, even small business ventures can benefit from having video as part as their marketing strategy and there are a ton of reasons why having video is essential for anyone trying to establish a presence online. Whether you’re making a company profile, promoting your new business or selling a product or service, video is a powerful marketing tool.
Primarily video is used to increase sales or awareness. It’s that simple and the statistics are quite emphatic as to how video relates to website conversions. Having a video on your websites landing page can increase conversion rates by up to 80%. Here’s another important stat to remember – nearly 60% of executives prefer to watch video than read text. If you think about it, it’s really all about time management. We’re all time poor so watching a short video, rich with digital content makes communicating ideas, products and information much easier. Video is simply a trend which will not go away and it’s vital for all businesses serious about online presence. After watching a video 65% of viewers are more likely to buy a product online. It’s even more prolific on social media with Facebook now featuring live previews of video enticing people to interact.
So if you’ve decided it would be a good idea to get a video done for your website how do you go about it? Often people will decide to give it a go themselves and if you have a whole lot of high quality equipment and some media experience you can get results. But be aware of low-tech options such as producing video on mobile devices and tablets. These are great for birthdays, weddings and school recitals but if you’re serious about producing a quality video that will headline on your websites front page think about putting some time and effort into the whole production. Remember, your videos need to be well scripted and planned out, shot and edited professionally and uploaded in the correct format. There’s no point in spending big on a website if your video content is low-quality and badly conceived.
Online video production tips
One bit of advice we always tell our clients is plan out your video and keep them short. Viewers want information delivered quickly and succinctly. Avoid the temptation to ‘pad it out a little’. Just generate videos that are well written and concise. Beginning a video production with a good idea of what you want to achieve and some objectives will yield much better results than simply hoping for the best.
Call a professional
If you simply haven’t got the time to put it all together yourself then why not give Imagepro a call. We have over 30 years’ experience working in both broadcasting and corporate video sectors. We use the latest equipment and have highly trained and experienced operators to help with your next production. We’re friendly, approachable and experienced online video producers. Contact the image professionals today to see how we can help.